Introduction to SEO (Search Engine Optimization)

Search engine optimization (SEO) is the process of implementing tactics, strategies, and visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results that will increase your website's position.

More complex, a "search engine friendly" website is one that has been built on elements appealing to the search engines including, but not limited to, quality content, generous and diverse external links, page rank, optimized on-page HTML code like title tags, meta descriptions, 301 redirects, real canonical, etc. and in the end, a site that is worthwhile to users.

Of course, the process itself isn't as cut and dry as changing a few elements, and waiting for the search engines to notice. It's a fact that 80% of website traffic comes from search engines. This indicates that search engine optimization is an invaluable, not to mention an economical, solution for attracting new clients. Most importantly Google (ranked first in search engine use in America with a 64% market share according to 2009 Nielsen ratings).

In the same sense that paid advertisements always show up at the top of search engine queries, having your website and any services and products offered on it featured at the top of search engine results will essentially be organic advertising. Not only will your website be the first site users will find when searching, those users could turn into continued visits (depending on your site retention) and will keep your page at the top.

SEO is a way for businesses to promote their brand as well as increase exposure through online, industry specific content. Optimizing for search engines ­ the most direct way for consumers to find you online ­ is a growing practice for established businesses, as well as start-ups and entrepreneurs to meet the demands for instant access to information.

SEO is quickly becoming a major marketing tool for many businesses. Not only does SEO increase a business' visibility on the Web, exposing them to thousands of potential customers each day, but also it is also a much cheaper option when compared to traditional forms of marketing, such as print/ direct mail, paid online advertising, and telemarketing. Having organic search results that both rank high as well as feature important consumer information on a search engine query can establish both trust in your brand as well as offer uncompromised advertising space.

Wasp Marketing SEO, increases its client's online business awareness and sales inquiries through results-driven search engine optimization and internet marketing strategies. Among other things, Wasp Marketing SEO service can:

• Rework your website so that it's more "search engine friendly"
• Determine which keywords should be optimized within your site
• Review your site's HTML code and make any necessary changes
• Edit and/or create copy on your site that will increase traffic and search engine rankings
• Stay abreast of any shifts in search engine algorithms that may affect how your site ranks

At Wasp Marketing , sites are cultivated organically, under the highest level of care and ethics. So that search engines such as Google, Yahoo, and MSN will confidently display the company within their search results.



Web surfers searching for general information or geographically specific, Toronto, seldom look beyond the top 20 listings. Our search engine optimization strategies continue to secure top positioning for the websites in our care.

Each client project receives the full attention of our assigned team of specialists. An initial understanding of the client's business, target market, and objectives are important to ensuring proper results. Assessment of the website for search engine friendliness and analysis of the competitors' SEO tactics is conducted. Required changes are made. Thereafter we apply both on-page optimization tactics, like strategic key-phrases and copywriting optimization, as well as off-page optimization, like link building and reputation management. All efforts are made to enlist the client's website above the competition and consequently increase success rates. Listings are constantly monitored and evaluated through a variety of different tools, including web analytics, call tracking, and conversion tracking, to name a few. Then reported and discussed with the client. Improvements are made accordingly to keep a website at the top of its competition

Contact us and talk to one of our search engine optimization and marketing specialists. Ask about the PPC Advertising and SEO services.